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  • Media Specialist II

    San Bernardino, California United States SAN BERNARDINO COUNTY, CA Full Time $65,873.60 - $90,542.40 Annually Nov 08, 2025
    San Bernardino County Employer:

    SAN BERNARDINO COUNTY, CA

    San Bernardino County is located in the heart of Southern California, home to over 2 million residents, encompassing 20,160 square miles from the Nevada State line and the Colorado River to the LA County line. This gives San Bernardino County a diverse climate and geography, from mountains as high as 11,502 feet, to the desert as low as 181 feet, and beautiful valleys in between. Pristine lakes and rivers, snow-capped mountain resorts, flowering deserts, and many other family-oriented recreational attractions take advantage of the natural assets of the area, most within an hour's drive. Families enjoy affordable housing, excellent schools, colleges and universities, and easy access to airports, hospitals, libraries, and parks. The County provides a safe, clean and healthy environment for residents. A variety of shopping and business opportunities abound, in this, the largest County in the contiguous United States.

    Apply Now View job Employer Profile

    Job Description

    The Job

    We offer a competitive salary with step/pay increases every six (6) months of approximately 2.5% up to top salary step.

    FUTURE SALARY INCREASE *
    3.0% Effective February 2026

    San Bernardino County is recruiting to fill Media Specialist II vacancies for multiple positions throughout the county. There is an immediate vacancy in the County Administrative Office (CAO). The incumbent hired for the CAO will assist in upholding the County’s brand and visual identity across all communications. This position is responsible for reviewing, approving, and refining marketing and design materials to ensure consistency with County branding, high design standards, and ADA compliance.

    The ideal candidate for the CAO vacancy will have a strong background in graphic design, along with experience in marketing, visual communications, and social media strategy. This role supports the County’s outreach and marketing efforts by developing creative content, managing digital and social media presence, and collaborating with internal teams to produce professional, engaging materials that represent the County’s values and programs.

    In other County departments, Media Specialists typically develop, implement and advise management regarding public relations and marketing programs. Incumbents write and distribute informational and educational materials; promote, publicize, and occasionally participate in events, activities and educational and outreach programs; and develop and maintain social media content. They also research and analyze information to develop written documentation, reports, graphs and press releases and prepare marketing analysis and business marketing plans; schedule commercial television and radio airtime, and printed ad space; and may supervise a small staff in the preparation and dissemination of information. The list established from this recruitment may be used to fill the current vacancies and any future vacancies as they occur throughout the county.

    Key responsibilities for a Media Specialist II are as follows:

    Brand and Design Review
      ◦ Review and approve design and marketing collateral produced by the organization for adherence to County brand standards, design quality, and ADA compliance.
      ◦ Provide guidance and feedback to ensure all materials meet the County’s professional and visual identity standards.
      ◦ Collaborate with designers and content creators to refine layouts, messaging, and presentation before release.

    Content Creation and Social Media Management
      ◦ Develop engaging written and visual content for marketing, outreach, and social media platforms.
      ◦ Manage and update social media accounts to promote County programs, campaigns, and initiatives.
      ◦ Monitor online engagement and identify opportunities to strengthen public awareness and community connection.

    Marketing and Campaign Support
      ◦ Assist in planning and executing multimedia marketing campaigns that promote County initiatives, events, and public programs.
      ◦ Ensure campaign materials are aligned with County brand strategy and messaging priorities.
      ◦ Support public relations and outreach activities, including media coordination and content preparation.

    Reporting and Analytics
      ◦ Track and analyze the effectiveness of marketing and web content using analytics tools.
      ◦ Prepare reports and recommendations to improve reach and engagement across platforms.

    Collaboration and Communication
      ◦ Partner with internal teams, including communications, marketing, and public information staff, to maintain consistent messaging across all platforms.
      ◦ Gather and share stories, visuals, and project updates that highlight County programs and achievements.


    For more detailed information, refer to the Media Specialist II job description.

    Excellent Benefits

    To review job-specific benefits, refer to:

    Summary of Benefits
    Memoranda of Understanding (MOU)

    * Salary increases contingent upon Property Related Revenue and/or statewide Proposition 172 Sales Tax Collections performance.

    CONDITIONS OF EMPLOYMENT

    Background Investigation: Prior to appointment, applicants must pass a background investigation, including fingerprinting, and verification of employment history and education.

    Travel: Travel throughout the County is required to perform duties in the community. Employees will be required to make provision for transportation and may be required to use personal vehicles (mileage reimbursement is available). At the time of hire, a valid California Class C driver license and proof of automobile liability insurance must be produced and maintained for the individual providing the transportation.

    Shifts: Some positions may require incumbents to work some evenings, weekends, and on-call.
    Sponsorship: San Bernardino County is not able to consider candidates who will require visa sponsorship at the time of application or in the future.

    Minimum Requirements

    Education: A Bachelor's degree in English, Communications, Journalism, Marketing, Public Relations, Mass Communications, Graphic Design, or other closely related field.

    Note: Qualifying degrees or coursework must be completed at a college or university accredited by any accrediting association recognized by the United States Department of Education. Degrees or coursework completed outside the U.S. must be accompanied with an evaluation report from a reputable credential evaluation service showing equivalency to degrees or coursework completed at a college or university accredited by any accrediting association recognized by the United States Department of Education. (Must be attached if applicable.) Click here for more information on evaluation services.

    -AND-

    Experience: Three (3) years of progressively responsible experience in two (2) or more of the following areas:
    Graphic design and visual communication, including the creation, review, or approval of marketing and outreach materials for print and digital use;Brand management or design compliance, ensuring consistency with organizational identity and accessibility standards;Marketing or campaign coordination, including planning and supporting outreach initiatives or promotional programs;Social media strategy and management, including developing, posting, and monitoring content for a business, government agency, or organization.
    Qualifying experience must demonstrate strong knowledge of design principles, marketing communication practices, and the ability to maintain a consistent and professional brand presence across multiple platforms. (Posting content to personal social media accounts is not considered qualifying.)

    Desired Qualifications

    The ideal candidate will have extensive experience in the following areas:
      ◦ Providing creative direction or oversight of design and marketing collateral to ensure adherence to brand and ADA standards.

      ◦ Developing and implementing social media strategies that enhance community engagement and align with organizational goals.

      ◦ Utilizing advanced features of Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat, etc.) or similar professional design software.

      ◦ Collaborating with cross-functional teams to support Countywide marketing initiatives and outreach campaigns.

      ◦ Reviewing and refining visual materials to maintain consistency, quality, and professional presentation across all platforms.

      ◦ Demonstrating strong understanding of visual communication, layout, typography, and brand management principles.

      ◦ Presenting information verbally to audiences of varying sizes.

      ◦ Capturing high resolution photographs at a variety of events.


    Candidates who have ADA Compliance knowledge and training are also highly desired and encouraged to apply.

    Selection Process

    There will be a competitive evaluation of qualifications based upon a review of the Application and Supplemental Questionnaire; therefore, it is to your advantage to provide as much relevant and detailed work experience as possible, as resumes will not be reviewed in lieu of the application materials.

    Application Procedure :
    Please complete and submit the online employment application and supplemental questionnaire by 5:00 pm, Friday, November 21, 2025 .

    To ensure timely and successful submission of your online application, please allow ample time to complete and submit your application. Applicants will be automatically logged-out if they have not submitted the application and all required materials. Once your application has been successfully submitted, you will receive an onscreen confirmation and an email. We recommend that you save and/or print these for your records. Please note, if you do not receive an onscreen confirmation and an email acknowledging our receipt of your application, we have not received your application.

    Technical Assistance and ADA Accommodations

    If you need technical assistance, follow this link to review the Government Jobs online application guide or contact their Toll-Free Applicant Support line at (855) 524-5627. Please note that Human Resources is not responsible for any issues or delays caused by your internet connection, computer, or browser when submitting an application.

    All communications regarding the remainder of the selection process will be via email. Please be sure the email provided on this application is always current; it is your responsibility to update your personal information. Update your Spam, Junk, Bulk and Firewall settings as needed to ensure that you receive all information pertaining to this recruitment.

    Equal Employment Opportunity (EEO) / Americans with Disabilities Act (ADA):

    San Bernardino County is an Equal Employment Opportunity (EEO) and Americans with Disabilities Act (ADA) compliant employer, dedicated to ensuring equal employment opportunities for all employees and applicants.

    ADA Accommodation:

    If you have a disability and need accommodations during the testing process, please submit the Special Testing Accommodations Request Form (Download PDF) within one week of the recruitment filing deadline.

    Veterans’ Preference:

    Eligible veterans and their spouses or widows/widowers who are not current County employees may receive additional Veterans' Preference points. For details and instructions on how to request these points, please refer to the Veterans' Preference Policy .

    https://hr.sbcounty.gov/veterans-preference-policy/

    For important information on employment processes and submitting job applications, review the Applicant Information and County Employment Process guide .

    Administrative Services Unit

    San Bernardino County offers a range of benefit programs for employees and their eligible dependents. These include health, dental, vision, and life insurance, as well as a variety of other voluntary benefits. Programs and benefit amounts vary and are based on bargaining unit, family size, hire date, plan selection, and number of hours worked.

    Please review the appropriate Summary of Benefits * for more information

    Refer to the appropriate MOU, contact the County’s Employee Benefits and Services Division at (909) 387-5787 or visit the Employee Benefits website for more detailed information.

    *Retirement benefits subject to change.

    Closing Date/Time: 11/21/2025 5:00 PM Pacific
    Apply Now View job Employer Profile

    Please mention you found this employment opportunity on the CareersInGovernment.com job board.

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The Ins and Outs of Government PR Jobs - And Why It's Worth It To Consider One

The Ins and Outs of Government PR Jobs - And Why It's Worth It To Consider One
 

Introduction

Picture this: you're a skilled communicator with a knack for crafting compelling messages and a deep desire to make a difference in your community. You've considered various career paths, but the idea of working in government PR keeps nagging at you. You're intrigued by the opportunity to shape public perception, inform citizens, and contribute to the greater good, but you're not quite sure what a government PR job entails or if it's the right fit for you.

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Sound familiar? If so, you've come to the right place.

In this comprehensive guide, we'll dive deep into the world of government PR jobs, exploring the key responsibilities, necessary skills, and potential career growth opportunities within this dynamic field.

We'll paint a vivid picture of what it's like to work as a government PR professional, from the day-to-day tasks to the challenges and rewards that come with the territory.

But here's the thing: a government PR job isn't for everyone. It requires a unique combination of strategic thinking, adaptability, and a thick skin. You'll need to navigate complex bureaucracies, juggle competing priorities, and sometimes face public scrutiny. But if you're up for the challenge, a career in government PR can be incredibly fulfilling.

 

Roles and Responsibilities

When you step into a government PR job, you'll quickly realize that no two days are the same. Your role will be multifaceted, challenging, and always keeps you on your toes. At its core, your primary responsibility will be to manage the public image and reputation of the government agency or official you represent. But what does that actually entail? Let's break it down.

Crafting Compelling Communications

One of your key duties will be developing and implementing communication strategies that effectively convey your agency's mission, goals, and initiatives to the public. This means you'll need to have a deep understanding of your target audience and craft messages that resonate with them. You'll be the mastermind behind press releases, speeches, social media posts, and other public-facing content, ensuring that all communications are clear, concise, and on-brand.

Managing Media Relations and Crisis Communications

But your job doesn't stop there. As a government PR professional, you'll also be the go-to person for media inquiries and crisis communications. When reporters come knocking with tough questions or a scandal erupts, you'll need to think on your feet and develop strategic responses that mitigate damage and maintain public trust. It's a high-pressure role that requires a cool head and a quick wit.

Engaging the Public Through Outreach and Events

In addition to reactive tasks, you'll also be proactive in your approach to PR. This means organizing press conferences, public events, and community outreach initiatives that showcase your agency's work and engage citizens in meaningful ways. You'll be the bridge between your agency and the public, fostering relationships and building trust through open and transparent communication.

Collaborating with Stakeholders and Subject Matter Experts

Of course, all of this work doesn't happen in a vacuum. As a government PR professional, you'll collaborate closely with agency leaders, subject matter experts, and other stakeholders to ensure that all communications are accurate, timely, and aligned with your agency's goals. You'll need to be a master negotiator, able to balance competing priorities and find common ground among diverse perspectives.

 

Required Skills and Qualifications

So, you're intrigued by the idea of a government PR job, but you're not sure if you have what it takes to succeed in this dynamic field. Don't worry – we've got you covered. While the specific requirements may vary depending on the agency and position, there are certain skills and qualifications that are essential for any government PR professional. Let's take a closer look.

Excellent Communication Skills

First and foremost, you'll need to be an exceptional communicator. This means having the ability to write clear, concise, and compelling content across a variety of mediums – from press releases and speeches to social media posts and website copy. You'll also need to be an articulate and confident speaker, able to deliver messages effectively in front of cameras, reporters, and public audiences.

Strategic Thinking and Problem-Solving Abilities

But being a great communicator isn't enough – you'll also need to be a strategic thinker and problem solver. Government PR professionals are often faced with complex challenges that require creative solutions and the ability to think on their feet. You'll need to be able to analyze situations quickly, identify potential risks and opportunities, and develop strategic approaches that achieve desired outcomes.

Relationship Building and Interpersonal Skills

Another key skill for government PR professionals is the ability to build and maintain relationships with a wide range of stakeholders – from media contacts and community leaders to agency staff and elected officials. You'll need to be able to navigate complex bureaucracies, build trust and credibility with diverse audiences, and foster collaborations that advance your agency's goals.

Adaptability and Resilience

In the fast-paced world of government PR, things can change at a moment's notice. You'll need to be adaptable and resilient, able to pivot quickly when priorities shift or crises emerge. This means being able to work well under pressure, manage multiple tasks and deadlines simultaneously, and maintain a positive attitude even in the face of adversity.

Knowledge of Government Processes and Policies

Having a solid understanding of government processes and policies is essential for success in a government PR job. You'll need to be familiar with the workings of your agency, the legislative and regulatory environment in which it operates, and the key issues and challenges facing your community. This knowledge will enable you to craft effective messages, anticipate potential roadblocks, and navigate the complex landscape of government communications.

While this may seem like a daunting list of requirements, don't let it discourage you. Many of these skills can be developed over time through a combination of education, training, and on-the-job experience.

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Career Advancement Opportunities

So, you've got your government PR job title and you're excited about the opportunities. But what does the future hold? What kind of career advancement opportunities are available to you? Let's explore some of the paths you might take as you grow and develop in your government PR career.

Progressing to Senior-Level Positions

One of the most common career advancement opportunities in government PR is progressing to senior-level positions within your agency. As you gain experience and demonstrate your skills and leadership abilities, you may be promoted to roles such as Senior Communications Specialist, Communications Director, or Public Affairs Specialist. These positions typically require demonstrated ability of strategy development, team management, and high-level decision-making.

Specializing in a Particular Area of PR

Another way to advance your career in government PR is to specialize in a particular area of communications. For example, you might focus on digital communications and social media, or you might develop expertise in crisis communications and emergency response. By becoming a subject matter expert in a specific area, you can position yourself as a valuable resource to your agency and open up new opportunities for growth and advancement.

Transitioning to a Different Agency or Department

In some cases, career advancement in government PR may involve transitioning to a different agency or department. You might seek out opportunities to work in a larger or more high-profile agency, or you might be interested in exploring a different area of government, such as education, healthcare, or environmental protection. By bringing your skills and experience to a new agency, you can broaden your professional network, take on new challenges, and continue to grow in your career.

Pursuing Leadership Roles in Professional Organizations

Outside of your day-to-day job, you can also advance your career by taking on leadership roles in professional organizations related to government PR. For example, you might serve on the board of the National Association of Government Communicators or lead a committee for the Public Relations Society of America. These roles can help you build your professional reputation, develop new skills, and make valuable connections with other PR professionals across the country.

Transitioning to the Private Sector

Some government PR professionals choose to advance their careers by transitioning to the private sector. The skills and experience you gain in government PR – such as strategic communication, media relations, and crisis management – are highly transferable to the corporate world. You might seek out PR positions with companies that have a strong public affairs or government relations focus, or you might start your own PR consulting firm that specializes in serving government clients.

Regardless of the path you choose, the key to career advancement in government PR is to continually develop your skills, build your professional network, and seek out new challenges and opportunities. By staying proactive and strategic in your career development, you can position yourself for long-term success and make a meaningful impact in your community and beyond.

 

Challenges and Rewards

Working in government PR can be a deeply fulfilling career path, but it's not without its challenges. Like any job, there are both rewards and obstacles that come with the territory. Let's take an honest look at what you can expect as a government PR professional.

Challenges

Navigating Bureaucracy and Red Tape

One of the biggest challenges of working in government PR is navigating the complex bureaucracy and red tape that often comes with the job. Government agencies are subject to a wide range of rules, regulations, and approval processes that can slow down decision-making and hinder progress. As a PR professional, you'll need to be patient, persistent, and creative in finding ways to get things done within the system.

Managing Limited Resources and Tight Deadlines

Government agencies are often working with limited budgets and resources, which can make it challenging to execute effective PR campaigns and initiatives. You may need to get creative with your strategies and tactics and find ways to do more with less. Additionally, the fast-paced nature of government means that you'll often be working under tight deadlines and pressure to deliver results quickly.

Adapting to Changing Priorities and Leadership

Finally, government PR professionals need to be adaptable and resilient in the face of changing priorities and leadership. Political administrations come and go, and with each transition can come new directives, initiatives, and messaging. You'll need to be able to change direction and adjust your strategies and tactics to align with the current priorities and goals of your agency and its leaders.

Rewards

Serving the Public Good

Another reward of government PR is the satisfaction of knowing that you're serving the public good. As a public servant, your ultimate goal is to work in the best interests of the people you serve. This can be a powerful motivator and source of pride, knowing that your efforts are contributing to a larger purpose and mission.

Developing Unique and Valuable Skills

Working in government PR also provides opportunities to develop unique and valuable skills that can serve you throughout your career. You'll gain experience in strategic communication, media relations, crisis management, and stakeholder engagement – all skills that are highly transferable to other industries and sectors. You'll also develop a deep understanding of government processes, policies, and issues, which can make you a valuable asset to any organization.

Building a Professional Network and Reputation

Government PR can be a great way to build your professional network and reputation. You'll have the opportunity to work with a wide range of stakeholders – from elected officials and agency leaders to media contacts and community partners. By building strong relationships and demonstrating your expertise and value, you can position yourself for future career opportunities and growth.

While the challenges of government PR can be significant, the rewards are equally powerful. If you're passionate about serving the public good and developing your skills and reputation, a career in government PR may be the perfect fit for you.

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Landing Your First Government PR Job

Gain relevant education and training

Pursuing a degree in communications, public relations, journalism, or a related field can provide a strong foundation for a career in government PR. Consider earning a master's degree in public administration or public policy to deepen your understanding of government processes and issues. Taking courses or workshops in government relations, public affairs, or crisis communication can also help you build specialized knowledge and technical skills.

Gain relevant education and training

Pursuing a degree in communications, public relations, journalism, or a related field can provide a strong foundation for a career in government PR. Consider earning a master's degree in public administration or public policy to deepen your understanding of government processes and issues. Taking courses or workshops in government relations, public affairs, or crisis communication can also help you build specialized knowledge and technical skills.

Build your professional experience

Seeking out internships or entry-level positions in government agencies or nonprofit organizations can provide valuable hands-on experience in government PR. Volunteering for political campaigns or advocacy groups can also help you gain experience in messaging and outreach, while building your professional network. Look for opportunities to write or speak about government issues, such as op-eds or community forums, to demonstrate your expertise and engagement.

Develop your skills and expertise

Honing your writing and editing skills through practice and feedback is essential for success in government PR. Learning to use social media and digital communication tools effectively can also help you reach and engage different audiences. Staying up to date on current events and policy issues related to your areas of interest can help you provide informed and relevant communications.

Network and build relationships

Attending government and public affairs conferences and events can provide opportunities to meet and learn from other professionals in the field. Joining professional organizations like the National Association of Government Communicators or the Public Relations Society of America can also help you build your network and access resources and support. Reaching out to government PR professionals for informational interviews or advice can provide valuable insights and guidance.

Prepare for the hiring process

Familiarizing yourself with the government job application process, which may include exams or assessments, can help you navigate the hiring process more effectively. Practicing your interviewing skills and being prepared to discuss your experience and qualifications with human resources can help you make a strong impression. Being patient and persistent is also important, as the government hiring process can often take longer than the private sector.

Consider alternative paths to government PR

Looking for PR positions with government contractors or consulting firms that serve government clients can provide alternative paths to working in government PR. Considering working in the nonprofit sector on issues that relate to federal government policy or services can also provide relevant experience and exposure. Exploring opportunities in local or state government, which may have more entry-level positions available, can be another way to break into the field.

With persistence, dedication, and a commitment to public service, you can launch a fulfilling career in government PR.

 

Conclusion

If you're a skilled communicator with a passion for making a difference in your community, government PR may be the perfect fit. Government PR and public affairs jobs present the opportunity to inform and engage citizens, promote transparency and accountability, and support initiatives that improve people's lives. It also provides the chance to develop valuable skills, build a strong professional network, and establish a reputation as a trusted and effective communicator.

With dedication, persistence, and a passion for making a difference, you can launch a fulfilling and impactful career in government PR.

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The road ahead may not always be easy, but the opportunity to serve your community and contribute to the greater good is well worth the journey.

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