Webmaster - Marketing

City of Grand Prairie, TX
Grand Prairie, Texas United States  View Map
Posted: Apr 08, 2025
  • Salary: $60,306.00 - $93,794.00 Annually USD
  • Full Time
  • Community Relations or PR and Marketing
  • Other
  • Job Description

    Job Summary

    Join our dynamic Communications and Marketing team to create an excellent interactive experience for our customers and employees. We are looking for a creative, tech savvy individual with web and design skills who enjoys working in our website content management systems.

    The ideal candidate will have graphic design skills to customize the look of the website and knowledge of other website programming, like HTML, CSS and JavaScript, to blend with our CMS and enhance the user experience as needed. The webmaster will ensure the website and intranet content is current, accurate accessible (ADA compliant) and timely, as well as attractive, functional and easy to find.

    This position works with Communications and Marketing team members and our I.T. Department to manage the development, maintenance and oversight of the city website and intranet, and ensure sites are managed with best-practice marketing principles. May require work outside of normal work hours.

    Other job duties include providing training for website liaisons and assisting with graphic design as needed.

    Essential Job Functions

    • Website: The webmaster serves as the primary contact for all aspects of the organization’s website(s), and intranet, handling a range of responsibilities that may include web design and development, routine site and content maintenance, and various updates to ensure site(s) align with goals and objectives of the organization in a timely, efficient, functional, and friendly manner. The webmaster blends creativity with technology to ensure success.
      • Manage the city’s website, intranet, and ancillary sites, including design, copywriting, editing within Content Management System, and enhancing the CRM with original code as needed.
      • Collaborates with Information Technology as needed for technical support, and with all city departments to develop their pages to meet their needs.
      • Ensure the functionality, security, and efficiency of web infrastructure while optimizing loading speeds, fixing issues, and updating website content.
      • Build, maintain, and troubleshoot websites, test compatibility across different platforms, and monitor online traffic and performance.
      • Configure and manage web servers, implement security measures, and review search engine optimization (SEO) to enhance website visibility.
      • Address user edits, updates, and complaints, and collaborate with team members.
      • Develops and maintains policy formation and amendments.
      • Provide routine web/goal updates to management/leadership.
      • Maintains City App.
      • Maintains current knowledge of best practices and emerging developments in web design, development, accessibility and compliance, and technology to deliver functional and user-friendly websites.
      • Develops web design standards and practices and ensures they are followed and maintained.
      • Assists employees with the use of the company website through one-on-one support, user guides, and training sessions.
      • Collects and analyzes web analytics and similar data; identifies opportunities to improve search engine optimization (SEO), time on site, web traffic, and other relevant metrics.
      • Develops and maintains forms as needed for applications, submittal of information, and reservations.
      • Enhance the user experience by creating user-friendly, visually appealing, and secure sites.
      • Attention to detail and effective communication are essential, as is a balance of creativity and analytical thinking.
      • A strong technical background is highly valued to guarantee the seamless functionality and efficiency of the website infrastructure, within a well-written, organized, and designed whole.
      • Requirements and skills:
        • Knowledge of web analytics and SEO
        • Familiarity with web standards
        • Working knowledge of website management tools
        • Proficient in HTML, CSS, and Javascript; knowledge of SQL, XML, and other programming languages is preferred
        • Strong troubleshooting and analytical abilities
        • Excellent communication and teamwork skills
        • Ability to generate creative ideas, apply attractive design solutions, and engaging written words.
        • Attention to detail and outstanding organizational skills.
        • BSc/BA in Computer Science, Design or a related field is preferred.
    • Crisis Communication: Work closely with the Crisis Communications Team during a crisis to create, coordinate and disseminate appropriate information in a timely manner. May require work after-hours.
    • Graphic Design: Design marketing materials for a department webpages in coordination with the City’s Marketing and Communications Department.
    • Customer Service: Assists internal and external customers with information. Provides outstanding customer service to create Raving Fans.
    • All other duties as assigned by a supervisor/manager within your department/division, may include assistance with graphic design, copy writing, and/or photography.
    • Regular and consistent attendance and punctuality for the assigned work hours is essential.


    Minimum Qualifications

    • Education: Work requires broad knowledge in Strategic Communications or related Information Technology fields of web design or programming. Knowledge is acquired through four years of college resulting in a bachelor’s degree .
    • Experience: Over one year up to and including two years.
    • Licenses: Valid Driver's License required


    The City offers a full range of benefits for full time employees, including, but not limited to the plans as defined in the Benefits Guide. Summary of Benefits

    Closing Date/Time: 4/22/2025 5:00 PM Central
  • Special Instructions

    4/22/2025 5:00 PM Central
  • ABOUT THE COMPANY

    • City of Grand Prairie
    • City of Grand Prairie

     

    Welcome to the City of Grand Prairie!  We Live Life Grand here – about 200,640 residents call Grand Prairie home, and we’re still growing.  Grand Prairie is the 16th largest city in Texas and the 125th largest city in the United States, but we still have small town values.  We are rated the #1 Best Place to Retire in the U.S., 2nd Happiest City in Texas, 5th Best City for First-Time Home Buyers in Texas, 7th Safest Large City in Texas, and in the Top 50 U.S. Best Place to
    Raise a Family!

    We have attractions that draw almost 10 million visitors a year to: 

    • Epic Waters Indoor Water Park showcasing 80,000 square feet of year-round water fun referred to as a “cruise ship on land”
    • The Summit Active Adult Center with state-of-the-art fitness training, indoor infinity edge pool with lap lanes and exercise vortex, theater, game room, sauna
    • PlayGrand Adventures (10-acre, all-accessible playground) is an exciting opportunity to provide a safe and fun playground experience for all ages and abilities (open late 2019)
    • Firehouse Gastro Park restaurant downtown (conversion of historic Firehouse #1)
    • Lone Star Park Thoroughbred Horse Race Track
    • The Theatre at Grand Prairie concert venue
    • Historic Uptown Theater in downtown
    • IKEA, Living Spaces and the Premium Outlet Mall
    • Traders Village
    • Lake Joe Pool
    • Ripley’s Believe It Or Not! And Palace of Wax
    • Epic Central Park, a 172-acre park with five lakes, a Grand Lawn amphitheater, trails and a water and light show
    • Chicken N’ Pickle
    • Bolder Adventure Park
    • The Epic Arts, Fitness and Entertainment Center with $1 million in cardio and strength training equipment, indoor walking/jogging track, group fitness and more

    Grand Prairie recently welcomed more than 50 new restaurants and retail stores along SH 161, and development continues at a brisk pace. The city offers a vibrant lifestyle, with the best parks in the nation, more amenities than most, affordable to affluent housing and friendly neighbors.

    City employees work hard to ensure Grand Prairie is known as an organization that creates Raving Fans by delivering world-class service.  Our employee family and elected officials constantly live our values, aggressively move toward our vision and are always looking for ways to make the business of running a city even better.The hard work, positive input and optimism of all our city employees all play a key role in our success.  We look forward to you joining our
    team!

    Show more

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Please mention you found this employment opportunity on the CareersInGovernment.com Job Board.