Senior Director of Citywide Sales

The Role:
The Senior Director of Citywide Sales is a strategic leader responsible for driving new business development and positioning Las Vegas as the premier destination for citywide meetings, incentives, conventions, and trade shows. In addition to managing a portfolio of high-impact business opportunities, this role also leads and develops a team of National Sales Managers while supporting their growth, optimizing performance, and aligning efforts to organizational goals. The Senior Director cultivates innovative partnerships, leads with a business-first mindset, and ensures both their team and the destination are positioned for long-term success.

What You’ll Accomplish:
Keep in mind that this list is not all-inclusive.

Identify and Drive New Business Opportunities.

• Identify and generate new opportunities within the meetings, conventions, incentives, and trade show industries across multiple market segments.
  
• Develop and implement innovative business development strategies, collaborating with teams in marketing, analytics, and resort properties.
  
• Leverage industry trends, data, and relationships to forecast opportunities and guide proactive sales efforts.
  
• Build strong sales pipelines in both existing and emerging markets, focusing on high-impact business while prioritizing opportunities with potential for repeat or rotational value, ensuring long-term growth and demand.
  

Represent the Authority

• Travel domestically and internationally to represent the organization at events such as sales calls, trade shows, client development events, and trade missions.
• Serve as a thought leader and Ambassador for Las Vegas within the meetings industry, engaging with C-suite executives and senior decision-makers.
• Cultivate relationships across industry associations and networks to strengthen Las Vegas’ presence and influence.
• Drive awareness and preference for Las Vegas through client-facing activations and industry involvement.

Lead Strategic Sales Initiatives

• Lead targeted outreach and prospecting campaigns that align with LVCC occupancy goals and long-term sales priorities.
• Executes strategic sales plans and contributes to department-level planning, forecasting, and goal-setting.
• Collaborate with internal teams and resort partners to coordinate bids, site inspections, and customized proposals.
• Lead and mentor a team of National Sales Managers, fostering a performance-driven culture with clear KPIs and data-informed decision-making.

Drives Sales Planning and ROI Accountability

• Manage a defined budget and event portfolio, focusing on new business generation, planning, execution, and ROI tracking.
• Ensure accurate documentation of all sales activities, prospecting efforts, and client engagements in CRM systems, following internal sales standards.
• Contribute to a performance-driven culture through clear KPIs, regular reporting, and data-informed decision-making.

What We’re Looking For:

• Over 10 years of experience in destination sales, citywide convention sales, or business development within the hospitality, travel, or tourism industry.
• High School Diploma required, with a bachelor’s degree in business administration, sales, marketing, or a related field preferred.
• Excel in fast-paced, relationship-driven environments, building and nurturing connections with high-level executives.
• Strategic and growth-oriented, with a passion for building new initiatives and driving innovation from the ground up.
• Proficient in using data, KPIs, and performance metrics to shape strategy and demonstrate success.
• Industry certifications such as Certified Meetings Professional (CMP), Certified Exhibit Management (CEM), or Certified Tourism Ambassador (CTA) are preferred.
• Expert in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Exceptional communication skills, able to engage effectively with clients, vendors, management, and Ambassadors in various formats.
• Skilled in public speaking and presentations, with the confidence to respond to questions from executive teams, board members, clients, and stakeholders.
• Strong writing skills, capable of preparing reports, budgets, business correspondence, and procedural manuals.
• Commitment to inclusivity, valuing differences among individuals, and fostering a collaborative environment.
• Quick to address customer inquiries or complaints, with experience interacting with customers, regulatory agencies, and the business/resort community.
• Willing to travel extensively to support business needs.
• Current U.S. Passport for international travel required.

The Las Vegas Convention and Visitors Authority (LVCVA) provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the LVCVA will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at peopleconnect@lvcva.com

MANAGEMENT-CLASS BENEFITS

Your total compensation at the Authority includes not only your salary, but also the following benefits. These benefits increase your total compensation from 30 to 40 percent.

NEVADA PERS RETIREMENT PROGRAM

• 100% employer paid
• https://www.nvpers.org

NO SOCIAL SECURITY TAXES WITHHELD

INSURANCE - 100% Employer Paid

• Medical/Dental/Vision/Rx (employee and dependents)
• Life Insurance - $15,000 plus an amount equal to your annual base salary up to a max of:
  • $200,000 for Sr. Director and Director
  • $150,000 for Sr. Manager and Manager
• Long-Term Disability (LTD) Insurance

VOLUNTARY INSURANCE - 100% Employee Paid

• Life Insurance
• Supplemental Insurance
• Long-Term Care Insurance
• Flexible Savings Accounts (FSA & Dependent Care FSA)
• Pet Insurance

PERSONAL TIME OFF (PTO)

HOLIDAYS

• 13per year, includes birthday

DEFERRED COMPENSATION (IRS section 457)

ANNUAL MERIT INCREASE - July

• Ambassadors are eligible for an increase to base pay based on achievement of performance measures.

ANNUAL PERFORMANCE INCENTIVE

• Ambassadors are eligible for a performance bonus based upon achievement of goals and successes.

OTHER

• Employee Assistance Program
• Education Assistance

NOTE: Benefits subject to change based on the discretion of management.

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• The Las Vegas Convention and Visitors Authority (LVCVA)

• 702-892-7563

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