Events and Programming Coordinator (Promotional)

Requirements

MOS Code: None

Education and Experience : Bachelor's Degree or higher in Business, Public Administration, Marketing, Public Relations, Journalism, Mass Communication, or related field, and two (2) years of professional marketing, public relations, special event planning, promotion, mass communications, development, fundraising, promotion of public programs and services, or retail sales and management experience, including one (1) year in a lead work capacity.

Licenses and Certifications : Valid Texas Class “C” Driver’s License or equivalent from another state by the time of appointment.

General Purpose

Under general supervision, design, implement, coordinate, and manage marketing initiatives, including but not limited to public relations and event planning for the department.

Typical Duties

Plan, develop, coordinate, and oversee special event programming. Involves: Responsible for developing and executing marketing strategies, increasing the visibility of facilities. Programs and services. Planning and implementing all aspects of advertising campaigns, outreach efforts, and promotional initiatives. Identify methods to strengthen the department's market position and increase engagement among business and leisure audiences. Evaluate marketing activities and campaigns for effectiveness using established benchmarks and key performance indicators (KPIs). Regularly create new promotional strategies and recommend program adjustments as needed to ensure consistent delivery of effective messaging and positive customer and stakeholder experiences. Lead attainment of revenue goals through sales of group packages, regular admission fares, private events, consignment tickets, sponsorship opportunities and other revenue sources. Coordinate events, marketing, and advertising with other City departments such as the Office of Strategic Communication and Economic Development.

Develop, coordinate, and implement marketing initiatives. Involves: Design promotional materials to disseminate programs and events to the community. Work with relevant departments and suppliers in the creation, placement, and tracking of advertising campaigns to include newspaper, print, radio, television, Internet, direct mail, social media, and other sources of marketing. Conduct research through focus groups, surveys, and other means to assess the effectiveness and efficiency of marketing programs and events. Conduct community outreach. Attend events and programs to evaluate results. Monitor marketing and events budgets. Prepare, maintain, and present reports. Manage event promotional calendars, all aspects of distribution of digital and print marketing, and manage budgets, as assigned.

Assist management in the development of strategic relationships and new initiatives. Involves: Develop and maintain public/private partnerships and sponsorships. Work closely with relevant departments to develop methods to increase awareness and engagement with department programs, services, and promotional initiatives. Work collaboratively with relevant departmental staff throughout the planning and implementation of events, both before and after. Increase awareness and engagement with department programs, services, and promotional initiatives, driving greater participation and utilization.

Supervise assigned personnel. Involves: Schedule, assign, instruct, guide, and check work. Appraise employee performance. Provide for training and development. Enforce personnel rules and regulations and work behavior standards firmly and impartially. Counsel, motivate, and maintain harmony. Interview applicants and recommend hiring, termination, transfers, discipline, or other employee status changes.

General Information

For a complete job specification, click here .

Note: This recruitment is limited to current City of El Paso employees working within the El Paso International Airport department.

Note: Applicants are encouraged to apply immediately. This position will close when a preset number of qualified applications have been received.

Please note: This recruitment is for El Paso International Airport.

Note: Applicants with foreign diplomas, transcripts and degrees must have all documents translated and evaluated by an agency of the National Association of Credential Evaluation Services (NACES) prior to submitting them to the Human Resources Department. Please visit www.naces.org/members for more information.

A résumé and/or other documents will not be accepted in lieu of a completed application. Comments such as “See résumé” are not acceptable and will result in the application being considered incomplete.

To qualify for this position, required education, experience, knowledge and skills must be clearly stated on your application’s employment history. We do not use any information on your resume to review if you meet the minimum qualifications for this position.

Failure to fully detail all experience and job duties in the application, or copying/pasting directly from the job specification, or responses referring to your résumé will eliminate you from consideration for the position.

Determined by agreement

Closing Date/Time: 12/16/2025 11:59 PM Mountain

• 

• City of El Paso

• 915-212-1244

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