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Job Description
Job Title: Market Strategy and Research Analyst
Required: Master’s in Marketing Analytics or MBA with Concentration in Marketing Analytics, or similar degree and 36 months experience in data analytics.
Special Requirements: Must have demonstrated proficient knowledge of the following marketing analytical methods and technologies: A/B and multivariate testing, SEO link building, CRMs, data mining software, as well as classification and prediction algorithms. Employer will accept special requirements gained through employment experience and/or academic coursework.
Duties: The Market Strategy and Research Analyst will conduct primary and secondary research activities to collect data related to university degree programs, trends in online education, and other related aspects of higher education.
The incumbent researches similar universities and programs to inform the discussion on which features and benefits should be included in the department’s programs during the development phase:
- Designs and implements research by analyzing and reports on cross-channel marketing campaign performance, tracks and reports on landing page conversion results, Tseng College website usability, design and content metrics, A/B and multivariate testing, SEO link building, CRMs, data mining software, as well as classification and prediction algorithms;
- Provides statistics on workforce and occupational outcomes in order to evaluate occupational demands for current and future programs
- Gathers data on prospective student demographics, psychographics, preferences and needs;
- Establishes a systematic process to contact current students and alumni in order to determine success during student lifecycle, from pre-start through graduation;
- Produces quantitative and qualitative reports;
- Primary point of contact for external research partners and oversees all external and internal marketing research efforts;
- Works with the Director and Associate Director of Marketing and Communications to uncover and develop opportunities for development and promotion of the college’s program and initiatives;
- Utilizes information from industry/higher education studies and vendor research libraries to pull information for research to assists internal stakeholders;
- Conducts data analysis to inform strategic and tactical decision-making in the marketing and recruitment space;
- Serves as the subject matter expert in marketing and communications research methodologies and reporting techniques and their input will provide information critical to determining program design, delivery and promotion;
- Performs site audits on Google, AdWords, Grad schools and other advertising platforms;
- Assists in reviewing printed and digital marketing materials, including marketing materials, including marketing automation communication;
- Makes tactical recommendations in support of marketing recruitment and strategic planning activities for the college;
- Provides general administrative support for the Marketing and Communications Department
Salary: $93,876 per year pursuant to the CBA currently in force.
Contact: California State University, Northridge 18111 Nordhoff Street, Office of Human Resources, University Hall 165, Northridge, CA 91330. Interested parties contact Luis Chavez, Associate Director, Talent Acquisition/Compensation, at applications @csun.edu.
Advertised: Jan 06 2026 Pacific Standard Time
Applications close: Jan 27 2026 Pacific Standard Time -
ABOUT THE COMPANY
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California State University (CSU) Northridge
Show moreWhy work at CSUN?
At CSUN we foster an environment of success, both for our students and our employees. We have a relentless passion for celebrating diversity, equity, and inclusion as well as being an employer of choice. We offer an extensive range of benefits and resources that simply aren't found together anywhere else. In your search for new employment opportunities, please take advantage of the many resources that only the largest California State University can provide.
Explore our current vacancies here: http://bit.ly/HRCSUN
California State University, Northridge exists to enable students to realize their educational goals. The University’s first priority is to promote the welfare and intellectual progress of students. To fulfill this mission, we design programs and activities to help students develop the academic competencies, professional skills, critical and creative abilities, and ethical values of learned persons who live in a democratic society, an interdependent world, and a technological age; we seek to foster a rigorous and contemporary understanding of the liberal arts, sciences, and professional disciplines. Learn more here: www.csun.edu
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